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Ifferisms:
An Anthology of Aphorisms That Begin with the Word "If"
Published September 2009 Hardcover: 336 Pages
List Price: $15.99 ISBN: 0061672300
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HarperCollins
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All on-line booksellers and all major brick & mortar bookstores will be selling the book, but to make things a little easier for you, I'll provide a link to amazon.com below:

Ifferisms is my fifth "word & language" book in the past ten years. All of the books—while quite different from each other—have one thing in common: they all celebrate my love of words and language. This book is an anthology of aphorisms
that all begin with the word "if." I've coined the word ifferisms for these wonderful creations, and you will find nearly 2,000 of them in the book. First, though, a brief word about aphorisms.
An aphorism is a succinctly phrased observation that attempts to express a truth—or sometimes just an opinion—about the human experience. "An aphorism is a one-line novel," says the Ukrainian writer Leonid Sukhorukov. The American writer Stefan Kanfer adds:
"The aphorism is a personal observation inflated into a universal truth, a private posing as a general." History's greatest thinkers and writers have viewed the aphorism as a powerful tool, and their aphoristic efforts have such a long and distinguished history in the human experience that
Samuel Taylor Coleridge said of them:
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"The largest and worthiest portion
of our knowledge consists of aphorisms."
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I've been collecting aphorisms since I was an undergraduate at the University of North Dakota in the 1960s. But it wasn't until twenty-or-so years later that I began to notice that many of history's most memorable aphorisms had one interesting thing in common:
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"If the blind lead the blind, both shall fall into the ditch."
The Bible (Matthew 15:14)
"If we have not peace within ourselves,
it is vain to seek it from outward sources."
François de la Rochefoucauld
"If we have our own why of life,
we shall get along with almost any how."
Friedrich Nietzsche
"If wishes were horses, beggars would ride."
Scottish Proverb
"If you want to lift yourself up, lift up someone else."
Booker T. Washington
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At first, I simply referred to them as "iffy" quotations, but as the number in my personal collection grew from the hundreds to the thousands, I began to refer to them as ifferisms. As the years have passed, my thinking about them has also evolved and my appreciation
for them has deepened. I now understand the critical role that the simple word if plays in the way we think about the world and in the way we describe it to others. If is, in my opinion, the biggest little word in the human language. And it is an essential tool when people engage in what is
called hypothetical or counterfactual thinking, or when they make what your high school English teacher called conditional statements (I explore all of these concepts in a down-to-earth way in the book).
The intended audience for this book is the same as for my other books—it's for quotation lovers as well as for people who enjoy wordplay and ideaplay. If this description fits you, I think you'll enjoy the book. And if you know such a person, it could be the perfect gift for the
word and language lover in your life.
For more information, click on the links below:
Table of Contents
How to Get the Book
I rarely buy a book without first perusing the table of contents. If you're similarly inclined, this should help:
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Introduction
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Chapter 1
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If Anything Can Go Wrong, It Will (Classic Ifferisms)
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Chapter 2
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If It Bends, It's Funny; If It Breaks, It Isn't (Wit & Wordplay)
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Chapter 3
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If It Is To Be, It Is Up To Me (Words to Live By)
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Chapter 4
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If Men Could Learn From History, What Lessons it Might Teach Us (The Human Condition)
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Chapter 5
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If You Can't Be Kind, At Least Be Vague (Not-so-Iffy Advice)
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Chapter 6
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If You Rest, You Rust (Ages & Stages of Life)
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Chapter 7
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If His IQ Slips Any Lower, We'll Have to Water Him Twice a Day (Critical & Insulting Ifferisms)
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Chapter 8
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If the World Were a Logical Place, Men Would Ride Side-Saddle (Gender Dynamics)
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Chapter 9
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If You Want to Have a Friend, Be a Friend (Human Relationships)
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Chapter 10
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If I Don't Do It Everyday, I Get a Headache (Sex, Love, & Romance)
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Chapter 11
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If You Marry for Money, You Will Earn Every Penny (Marriage, Home, & Family Life)
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Chapter 12
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If Winning Isn't Everything, Why Do They Keep Score? (Sports)
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Chapter 13
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If You Want a Friend in Washington, D.C., Get a Dog (Politics and Government)
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Chapter 14
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If You Can't Do Anything Else, There's Always Acting (Stage & Screen)
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Chapter 15
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If You're Not Fired with Enthusiasm, You'll be Fired with Enthusiasm (The World of Business & Management)
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Chapter 16
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If You Add to the Truth, You Subtract From It (Oxymoronic & Paradoxical Ifferisms)
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Chapter 17
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If Passion Drives, Let Reason Hold the Reins (Metaphorical Ifferism)
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Chapter 18
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If You Can't Annoy Somebody, There is Little Point in Writing (The Literary Life)
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Acknowledgments
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Let me briefly describe three ways for you to get a copy of the book.
1) Your Local Bookstore
Most discerning bookstores will have Ifferisms in stock, so a visit to your favorite bookseller may be the easiest way to get your hands on a copy.
If they don't have it in stock, ask them to order a copy. This is a service bookstores are more than willing to provide, so take advantage of it.
2) Online Bookstore: 
3) Your Local Library
If you're a little short on cash right now, no problem! You can be reading Ifferisms within a few weeks. Simply go to your local library and ask them to order
a copy or two for the library's collection. They will be happy to reserve a copy of the book for you, and they'll even notify you when it comes in. I've been able to get my hands on scores
of books this way over the years. It's one of the many fantastic services provided by public libraries; yet very few people are aware of it. And it's paid for by your tax dollars, so take advantage of it. By the way, even if you decide to buy a copy of the book, I'd appreciate your asking your local library to order a copy anyway.
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